The Africa Culture Group has launched its first series of educational products, Get to Know Africa, to introduce the richness of the African continent to a broader audience and encourage meaningful citizen engagement.
Despite Africa’s immense cultural wealth, a United Nations Development Programme study report indicates that Africa’s share of the global creative economy accounts for only 2.9% of global creative goods exports, representing $58.4 billion and less than 1% of Africa’s GDP. The Africa Culture Group is addressing this imbalance through its programs and initiatives.
The Africa Culture Group, through one of its brands, The Africa Culture Collection®, has produced a collection of thoughtfully curated items that combine creativity, cultural heritage, purpose, and impact to educate an African and global audience. It includes educational products such as illustrative books, games, corporate gifting, and merchandise that display the diversity of the 54 African countries.
Some products include a detailed map of the African continent to sharpen one’s geography skills, an African flag trivia card game for history enthusiasts to learn about the diverse cultures of African countries, and a coloring book featuring illustrations and information about all African countries.
“The objective behind The Africa Culture Collection® is to drive meaningful engagement, to educate and spotlight each of Africa’s countries to catalyze regional tourism and increase demand for locally sourced African products,” said Meron Demisse, Founder and CEO of Africa Culture Group.
“Our Get to Know Africa initiative aligns with that of the African Union’s Agenda 2063’s goals of creating an Africa with a strong cultural identity, heritage, and shared goals to foster a more integrated continent contributing to Africa’s transformation into a global powerhouse,” she added.
About Africa Culture Group
The Africa Culture Group aims to facilitate economic connectivity within the African continent by using the cultural economy as a driver for integration. Its mission is to highlight the African continent’s rich cultures and heritage through impactful programs and initiatives contributing to its growth.
The Africa Culture Collection
The objective of the Africa Culture Collection®️is to promote Africa’s rich historical and cultural heritage. Through thoughtfully developed and curated products, the brand is on a mission to educate individuals of all ages about each of Africa’s countries and drive engagement toward regional cultural experiences, thereby driving the uptick of consumption of African goods and services. To experience the products, connect with the brand at www.africaculturecollection.com
The Africa Culture Group Unveils culture products of its new initiative at the African Union’s 6th Mid-Year Coordination Meeting
Accra, Ghana – July 22, 2024 – The Africa Culture Group, through its brands Culture & Conversations on Africa has launched its cultural and education products through its brand the Africa Culture Collection®. This Africa focused collection features a diverse range of educational products and home accessories designed to introduce the richness of the African continent to a broader audience and engage people meaningfully.
These thoughtfully curated items combine creativity, cultural heritage, purpose, and impact to educate and entertain a global audience by showcasing Africa’s cultural vibrancy, aiming to spark curiosity and appreciation of the continent. They include educational materials such as illustrative books, merchandise and gifting materials that display the diversity of the 54 African countries
“The Africa Culture Collection celebrates dynamism and fosters integration, serving as a catalyst for driving local and regional tourism and increasing demand for locally sourced products,” said Meron Demisse, Founder and CEO Africa Culture Group.
Since its establishment in 2017, the parent company of the collection, Culture and Conversations on Africa has been committed to driving economic growth and facilitating regional integration by spotlighting Africa’s creative capital and ensuring it receives the recognition it deserves by bringing together leaders in business, government, and the arts.
“This initiative aligns with one of Agenda 2063’s goal of creating an Africa with a strong cultural identity, common heritage, values, and ethics, contributing to Africa’s transformation into a global powerhouse,” she added
Despite Africa’s immense cultural wealth, a United Nations Development Program (UNDP) report reveals that Africa’s share of the global creative economy accounts for
only 2.9% of global creative goods exports, representing $58.4 billion and less than 1% of Africa’s GDP. The Africa Culture Collection aims to address this imbalance by driving local consumption and promoting Africa’s cultural products on a global scale.
“We hope our products inspire meaningful conversations that drive action and economic growth,” added Meron Demisse.
“Each item in the collection is a joyful exploration of the African continent, encouraging deeper understanding and appreciation of Africa’s history, heritage, and creativity.”
About Africa Culture Group
The Africa Culture Group is dedicated to enhancing regional and economic connectivity within Africa by leveraging culture as a catalyst for integration. Our mission is to showcase the continent’s rich cultures, traditions, and heritage through impactful programs and initiatives, thereby contributing to Africa’s growth.
