The Financial industry in Ghana in partnership with the Deutsche Gesellschaft fur Internationale Zusammenarbeit (GIZ), GmbH with funding from the German Government has launched a financial literacy campaign to empower Ghanaians with financial knowledge in Accra.
The event christened “Know Your Part, Do Your Part”, campaign is will be run with the support of all the relevant stakeholders such as the Bank of Ghana, the Ghana Association of Savings and Loan Companies (GHASALC), the Ghana Microfinance Institutional Network (GHAMFIN), the Micro-Credit Association Ghana (MCAG), and the Ghana Association of Micro-Finance Companies (GAMC).
The three months intensive campaign will be targeting five regions namely, Greater Accra, Ashanti, Bono, Bono East and Ahafo with radio, television and social media campaigns to educate Ghanaians on financial literacy,
A new report shows that only 32% of Ghanaians have the necessary financial knowledge to make informed decisions about financial products and services.
To bridge this challenge, the Ghanaian financial industry launched the Financial literacy campaign with support of the German Cooperation.
This initiative aims to restore public confidence in the financial sector and also increase financial literacy across the country.
The campaign is expected to reach over one million people in the whole country with the target being the youth and those with Small scale industries
The campaign on the theme: “Enhancing Financial Education to Promote Financial Inclusion,” promises to deliver impactful financial education and empower Ghanaians to achieve greater financial security and inclusion.
The Programmes Manager at GIZ, Dr Christian Jahn, said the German Government has been supporting Ghana’s Financial sector since 2006, focusing on improving MSME access to finance through the Support to the Private and Financial Sector (PFS) Programme.
“GIZ is excited about this campaign, we foresee it will bring a tremendous amount of value to Ghanaians”.
We are hopeful that through various media engagements on radio, television, public sessions, and online platforms, we will improve public confidence in the banking sector”.
